Label printers and commercial printers are looking to synthetic substrates to improve brand image, and to increase margins on their highest-quality jobs.
Synthetic materials work well for a myriad of print projects, including prime labels, commercial print projects, photos, gift cards, tagging, and in-mold labeling, noted Mellissa Campbell, Marketing Manager, MGX Masterpiece Graphix, a synthetic substrate supplier for the digital market. They are ideal for applications in which durability and resistance to water and chemicals are important.
The applications for synthetic products are both numerous and vast, added Joe Schember, Mohawk, specialty digital product manager. “When the end-use requires tear, water, and chemical resistance, a synthetic sheet can provide the best answer for digital printing,” he said.