Consumer research shows continuing strong attitudes about paper and paper packaging since the start of the
Paper + Packaging Board‘s national awareness promotional campaign in July 2015. The campaign’s most recent
Attitude and Usage survey shows: 79% say even though technology has become more advanced, paper still continues to play an important role in their lives. 72% believe storing information on paper is a valuable thing to do. And 67% say corrugated cardboard is essential to how they live their lives.