Sappi North America has launched the first installment of its new Verticals educational series: The Marketing of Higher Education. Focused on the marketing approaches used by colleges and universities in the United States, the printed book on Sappi’s Opus paper provides research and actionable advice for attracting the nation’s top prospective students in a stunning printed format.
The Verticals series will look at individual vertical markets serviced by Sappi North America and examine the unique challenges, traditions and idiosyncrasies each faces when communicating with its target audience.