Members of the North American Forest Partnership, a diverse group of individuals, companies, state agencies, the U.S. Forest Service, non-profits and professional organizations committed to the management of sustainable, healthy forests, have launched a first-of-its-kind communications effort – Walk in the Woods. The effort tells the stories of the men and women who work in the forest sector in the U.S. and Canada and opens a dialogue about the important work they do as caretakers of precious forest resources.
The initiative is born from research which studied the attitudes and perceptions of North America’s forest resources. The research uncovered differences in understanding among the forest sector and the public around key topics such as deforestation, forest management and the sustainability of forest resources.
For more information, visit www.walkinthewoodswith.us, or follow Walk In the Woods on Facebook and Twitter.