Boosting Your Craft Beverage Profits: The Power of Merchandise

If you run a brewery, distillery, coffee shop, or any kind of craft beverage business, you already know how much people love your product. But are you making the most of that love?

Here’s the deal: branded merch is one of the easiest ways to boost your revenue and build deeper customer loyalty. And no, we’re not just talking about slapping your logo on a cheap t-shirt. We mean real, quality gear your fans want to wear, use, and show off.

Why Merch Works

• Extra cash flow: Quality merch can bring in big margins with little upkeep.
• Free marketing: Your customers become walking ads (in the best way).
• Stronger connections: Limited-edition drops, seasonal gear, or artist collabs? People go nuts for that stuff.

Quick Tips to Make Your Merch Shine

Want to get it right? Keep these in mind:

✅ Stay on-brand – Colors, fonts, vibe—make it you.
✅ Quality > quantity – If it feels cheap, it won’t sell.

Make It Happen with Millcraft

Ready to turn ideas into actual products? Millcraft’s got your back. Whether you're just getting started or scaling up, we’ll help you choose the right equipment based on your goals, budget, and vibe.

Here’s what we offer to make merch magic:

🖨️ Custom Printing Equipment

• Mimaki Flatbed Printers: Perfect for signs, banners, coasters & more.
• Epson DTG Printers: Print right onto shirts and apparel.
• Mimaki DTF Printers: Make killer transfers for all kinds of merch.

📦 Packaging & Production Tools

• Wild Goose Canning Lines: Get more cans out, faster.
• Mpac Carton Erectors: Automate your packaging flow.
• PakTech Applicators & Pack Leader Labelers: Make your cans and bottles shelf-ready in no time.

But the best part? Our team is hands-on. From setup to support, we’re with you every step of the way—no one-size-fits-all nonsense here.

Not sure where to start? Just Ask. Our team can help evaluate your needs and goals and help you figure out what to do to get there!