Adaptability has moved from a competitive edge to a core requirement in today’s dynamic print environment. For commercial printers looking to expand revenue and stay ahead of market demand, wide format printing presents a strategic opportunity. Whether it’s banners, signage, wall graphics, or vehicle wraps, wide format opens doors to new markets, high-margin products, and lasting client partnerships.
At Millcraft, we support print providers looking to diversify without overextending. Through industry expertise and a trusted portfolio of wide format solutions, we help customers scale strategically—at the pace their business demands.
Why Wide Format—and Why Now?
The wide format print market continues to grow, projected to reach $11.4 billion globally by 2026, according to Smithers. That growth is fueled by rising demand in retail, events, education, and commercial sectors—each relying on high-impact visuals to connect with their audience.
This evolution creates a significant opportunity for traditional printers. With minimal adjustments to workflow and space, wide format printing can become a natural extension of your operation.
A Complement to Core Print Services
Wide Format allows print providers to offer complete solutions to existing clients who already trust them for quality, reliability, and timely services. Think about window decals for retail clients, branded signs for big events, or floor graphics for schools.
Millcraft helps bridge that gap, recommending tailored wide format hardware, and finishing solutions that align with your shop’s goals. Whether you're exploring roll-fed inkjet printers or UV flatbeds, our team ensures every piece fits your workflow—and your budget.
Practical, Profitable, and Scalable
Wide format isn’t just about big prints—it’s about big potential. Short-run flexibility and fast customization make wide format a strong player in the evolving economy of on-demand, localized marketing.
And because setup costs are relatively low, ROI can be realized quickly. With the right training, your existing team can operate wide format equipment, minimize labor overhead and maximize productivity.
At Millcraft, we make the transition seamless. From initial consultation to demos and post-install support, we work with you to ensure your success from day one.
A Trusted Partner in Expansion
Millcraft has been helping commercial printers evolve for generations. We understand that growth doesn’t come from trends—it comes from strategic decisions backed by expertise, support, and reliable products.
If your team is looking for the next opportunity to expand, it might be time to go wide. Wide format printing offers creative freedom, operational flexibility, and new revenue—all with a familiar foundation.
Let’s build what’s next, together. Connect with your Millcraft representative or visit millcraft.com to learn how wide format printing can help your business grow—strategically, sustainably, and successfully, just ask.