Getting Started with Wide Format Printing: A Millcraft Guide for Print Shops

At Millcraft, we grow with our customers. As demand for signage, displays, and large-scale visuals continues to rise, more print providers are stepping into the wide format space—and we’re here to help you do it right. 

Whether you’re expanding your current offerings or launching something entirely new, this guide walks you through the essentials of getting started in wide format printing with confidence. 

Step 1: Know Your Audience 

Start by identifying who you’ll be printing for. Wide format printing supports a wide range of industries: 

• Retail – Window displays, point-of-purchase signage 
  
  
• Corporate & Events – Trade show graphics, directional signage 
  
  
• Education & Government – Posters, floor graphics, informational signage 
  
  
• Construction & Architecture – Site signage, blueprints 
  
  
• Custom Décor – Wall murals, canvas prints, and more

Step 2: Choose the Right Equipment and Ink  

There’s no one-size-fits-all solution. Your equipment should match the audience and clientele's needs and your expected output volume. Key printer types include: 

• Aqueous Inkjet – Ideal for indoor applications like posters and photography. This is best for intricate pieces of work.  
  
  
• Eco-Solvent – Designed for durable, outdoor signage and rather resistant to any ultraviolet degradation. With about a three-to-five-year stability in appearance.  
  
  
• Latex – Fast-drying and compatible with both rigid and rolled materials. The flexibility of the ink allows it to be used on surfaces that are not flat.  
  
  
• UV Curable - Dries the fastest using ultraviolet light. It has the longest outdoor durability out of all the inks due to the curing process.  

Finishing tools such as laminators, trimmers, or routers can also be essential depending on your workflow.  

Tip: Work with a great partner who can guide you through the process of choosing the best equipment for your needs. Millcraft’s subject matter experts can help you choose what path you’re wanting to explore and provide turnkey solutions that are ready for immediate use. 

Step 3: Train Your Team 

Your team is the backbone of your operation. Ensure staff are trained to: 

• Operate and maintain the equipment 
  
  
• Understand color calibration and workflow optimization 
  
  
• Properly handle and finish various materials 
  
  
• Diagnose and solve common print issues 

Step 4: Select the Right Materials 

Great output depends on great input. Millcraft offers a comprehensive range of wide format media, including: 

• Adhesive vinyls 
  
  
• Banner materials 
  
  
• Rigid boards 
  
  
• Window films 
  
  
• Fabrics 
  
  
• Specialty papers 

Step 5: Promote Your Capabilities 

Once you’re up and running, let customers know what you offer. Use a variety of channels to showcase your new services: 

• Website and social media updates 
  
  
• Email campaigns to existing clients 
  
  
• In-store samples and mockups 
  
  
• Direct outreach to local businesses 

Start strong with your current base and grow from there. 

Millcraft is With You at Every Step 

Entering the wide format market isn’t just about adding equipment—it’s about building a lasting partnership. Millcraft provides: 

• Expert product and equipment consultation 
  
  
• Media and substrate recommendations 
  
  
• Reliable inventory and fast delivery 
  
  
• Personalized training and ongoing education 

Let’s Build Something Big—Together 

Whether you’re ready to get started or simply exploring the possibilities, your Millcraft Wide Format Specialist is ready to help you take the next step. Let’s expand your capabilities and grow your business—together.