Millcraft’s new website is more than a beautifully designed, sleek and gorgeous website. It’s a digital home to revolutionary technologies for people that print – and it’s a portal to your profitable future.
With a quick click to the new website, you’ll be introduced to Millcraft’s newly rebranded “Apparel Solutions'' and discover how your business can pivot into one of the fastest growing segments in print today – Direct to Garment (DTG) and the apparel decorating industry.
In a digital print market that is forecast to grow by 65% over the next 10 years and top $230 billion by 2029, Millcraft’s Apparel Solutions envelopes DTG, Direct to Film (DTF), and a multitude of capacities within the apparel decorating space. Millcraft’s Apparel Solutions provides clear answers to the questions of today’s print companies: We see technology changing, we’re looking to grow into new areas, we need to diversify. What’s our best move?
“If you’re going to diversify, adding apparel to your organization makes sense,” says Eric Deem, Millcraft apparel solutions sales manager. “You’re already in print, apparel is complimentary. It’s not like you’re selling print jobs and now also selling cars. Apparel printing makes sense to your existing print on demand business, it becomes another tool in your toolbox and another revenue stream.”
Deem, who brings nearly 20 years of experience in DTG and apparel solutions to the Millcraft team, says Millcraft not only has the experience and expertise to help businesses grow this advantageous vertical, “but we’re here to help you create and operate your business more successfully with this technology.”
Daring to Diversify
What is now unveiled as Millcraft's Apparel Solutions started nearly two years back, at a trade show, when Millcraft President and CEO Travis Mlakar was introduced to DTG printing – and found himself awestruck by both the technology and the opportunity he recognized it presents for Millcraft customers.
“We’re in the business of supplying what our customers need,” Mlakar says. “We want our customers to be able to handle anything that comes their way and provide anything their customers want to print on. Millcraft recognizes that our customers are seeing multiple new technologies and emerging digital capabilities within print on demand. As our customers' needs evolve, Millcraft is continually growing, evolving, and diversifying to best serve them.”
Enter apparel decorating and Millcraft’s Apparel Solutions, with industry-leading printing equipment, plotters, and operational software for fast speeds, sharp vibrant images, and quick ROI for small businesses to large companies – with Millcraft’s experience and trusted expertise to guide your success within this new vertical and quickly growing print segment.
Revolutionary Technologies
Millcraft is a time-honored, legacy company with more than 100 years of experience in the print market; DTG technology is barely 20 years old, the commercialization of direct to garment printing didn’t even begin until 2001. Yet the market has since gained immense popularity and experienced continual growth, and DTG is today one of the fastest growing segments in print.
Deem says DTG technology is still new enough that many commercial print shops haven’t yet considered adding apparel to their print businesses – they don’t yet see how it applies to them. “Shops are printing flyers, business cards, pamphlets, trifolds, banners, and they’re kind of in their own lane. Many of them have never even seen a t-shirt get printed.” Deem says ears perk up when he asks: How would you like to add another $100,000 GP to your bottom line this year, working about four hours a day? “They begin to understand how apparel can be profitable and complementary to their already existing print on demand business.”
"How would you like to add another
$100,000 GP to your bottom line this
year, working about four hours a day?"
Mlakar says he’s excited to bring the cutting-edge opportunity of Apparel Solutions to Millcraft customers. “Millcraft has long serviced and supported entrepreneurial businesses,” Mlakar says. “We continue to evolve and grow as a vibrant company, adding to our resources and infrastructure to help our customers. Millcraft has been able to amass experience, hire textile industry experts, and build relationships within the apparel decorating segment. We’re well positioned to support our customers and guide them through growing and diversifying their businesses.”
Amassing Expertise
An integral part of building out Millcraft’s Apparel Solutions segment includes bringing in Eric Deem, who adds nearly 20 years of experience in DTG and apparel solutions to the Millcraft team. Deem, who started printing in a spare bedroom, grew to manage multiple print shops running 25,000 one-offs a day and has nearly 18 million prints in his professional history, says the level of expertise Millcraft brings to its Apparel Solutions segment is unparalleled.
“Millcraft offers our customers the opportunity to get into a very rapidly growing segment, and in its infancy,” Deem says. “We’re able to not only introduce them to new technology, but to walk them through their best buying decisions based on what they need and show them how to operate their business with this new technology. The Millcraft team is equipped to provide customers with an optimal workflow to an expertly calculated ROI budgeted down to ink and materials costs alongside equipment.”
Deem says Millcraft differs from competitors in its high-touch customer service. Where others “drop ship”, or deliver new equipment but the customer is left on their own to figure it out, Deem says Millcraft is at-the-ready and willing to be involved with every step. “We develop relationships with our customers, we’re here to assist with installation, training, and support. Millcraft has the capacity and experience to help you create and operate your business more successfully with this new technology.”
Building Relationships
Millcraft’s new website for Apparel Solutions is more than a beautifully designed, sleek and gorgeous website – it’s a digital home of revolutionary technologies for people that print.
With a visit to the new website, you’ll be introduced to Millcraft as an Epson preferred vendor. Millcraft’s digital printing equipment options are robust, opportunities in apparel decorating are limitless, and getting started is as simple as visiting the portal to your profitable future at Millcraft Apparel Solutions.