Millcraft Meet-Up: The Art & Science of the Paper Gift Card

Millcraft Meet-Up: The Art & Science of the Paper Gift Card


Millcraft to host a New Virtual Meet-up:

The Art and Science of the Paper Gift Card

Join us on Virtually Wednesday, Feb 28th from 1:30 pm- 2:30 pm EST.


We will be hosting Jim Moriarty, President of Optimum Card Solutions for a chat on best practices for paper gift cards!

Jim will walk us through the following topics:

Paper vs Plastic – recent legislation on single-use plastics, is your brand ready for the change?

Design- versatility of Paper with shapes, foils, and various embellishments.

Channels for Distribution – Designing for Channel and standing out on displays.

Fraud- ways to mitigate fraud in the card and packaging.

Packaging – carriers, connecting your brand.

Environment and Sustainability


We will allow time for specific questions and will be offering sample kits as a follow-up to those who attend.


About Optimum Card Solutions:

Optimum Card Solutions is the leading full-service provider and manufacturer of paper cars and complementary packaging. Retailers, processors, 3rd party providers, and companies that require card products and services leverage Optimum Card Solutions’ unique offerings to support their card program needs, engage customers, and elevate gift card products. Complete “full circle” of services includes Card Manufacturing, Secure Packs, Multi-Packs, Design Consultation, Fulfillment, Full Service B2B, B2C, Internet, and Store Distribution.


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