We’re all familiar with the packaging peanuts used to protect products during shipping. While Styrofoam peanuts are largely a thing of the past thanks to biodegradable materials, how does the consumer know the difference? And for brand marketers, let's just say they make for a less than desirable unboxing moment. Thankfully there are more sustainable void fill packaging options on the market.
During our recent Millcraft Meetup - Unbox Your Brand, our friends at Seaman Paper shared some innovative and aesthetically pleasing sustainable paper void fill packaging options. And they’re all made from our favorite sustainable material – paper.
For those unfamiliar with the term void fill, it’s synonymous with box filler, and it refers to the materials used to fill the empty spaces in a package and protect the product from damage during shipping. Selecting the right void fill material for your packaging can feel daunting, especially when looking for sustainable options. Here are a few paper void fill options from Seaman Paper that are not only effective but look attractive as well, enhancing your brand’s unboxing moment.
This lightweight paper void fill is a patented design of spiral-shaped, multilayered material that takes up very little space in the packaging station. It comes in a flat spiral disc and when unfurled becomes a beautiful twirl of paper void fill. The spiral design is cut into thin or wide strips, your box size and product will help determine the spiral size needed to fill your package. The expanded SpiroPack can easily be picked up in one scoop and reused if desired. It saves 80% space compared to crinkle shred – and the best part, there’s no mess!
In terms of creating a memorable unboxing moment, there’s nothing quite like tissue paper to set the tone for what’s revealed next. With a selection of tissue paper offerings of 60+ stocked colors and prints, and CUSTOM printed options, this is a simple and attractive way to stay for marketers to stay on brand with functional packaging materials.
With an innovative design, Flexi-Hex Air is great sustainable alternative to bubble wrap. Besides the fact that it’s made from paper and is curbside recyclable, its honeycomb design allows the product to expand up to 35 times its width! About the size of a ruler when flat, it stretches to fit the shape of the product for a snug fit. How’s that for a sustainable way to protect products during shipping?
Want to learn more about these and other sustainable retail packaging materials or see samples? Just ask.