--- title: State of the Graphic Paper Industry Q3 2026 Update description: State of the Graphic Paper Industry Q3 2026 Update image: https://blog.millcraft.com/hubfs/State%20of%20the%20Industry%20cover%20q3%202026-1.png --- - [Careers](https://www.millcraft.com/careers/) - [Sample Request](https://www.millcraft.com/sample-request/) - Shop Now - [MyMillcraft](https://shop.mymillcraft.com/) - [Beverage Solutions](https://www.packmybev.com/) [![Millcraft](https://blog.millcraft.com/hubfs/raw_assets/public/M3%20Blog%20Template/images/logo1.png "Millcraft")](https://www.millcraft.com/) Menu - Solutions - [Paper Solutions](https://www.millcraft.com/paper/) - [Wide Format Solutions](https://www.millcraft.com/wide-format-solutions/) - [Beverage Solutions](https://www.millcraft.com/beverage-solutions/) - [Apparel Solutions](https://www.millcraft.com/apparel-solutions/) - [Packaging Materials](https://www.millcraft.com/packaging-materials/) - [Packaging Equipment](https://www.millcraft.com/packaging-equipment/) - About - [About Millcraft](https://www.millcraft.com/about/) - [Careers](https://www.millcraft.com/careers/) - [Buy and give](https://www.millcraft.com/buy-and-give/) - [COVID 19](https://www.millcraft.com/covid-19/) - Resources - [Blog](https://blog.millcraft.com/) - [News](https://millcraft-6851799.hs-sites.com/blog/tag/news) - [Sample Request](https://www.millcraft.com/sample-request/) - [Safety Data Sheets](https://www.millcraft.com/safety-data-sheets/) - [Contact](https://www.millcraft.com/contact/) - Solutions - [Paper Solutions](https://www.millcraft.com/paper/) - [Wide Format Solutions](https://www.millcraft.com/wide-format-solutions/) - [Beverage Solutions](https://www.millcraft.com/beverage-solutions/) - [Apparel Solutions](https://www.millcraft.com/apparel-solutions/) - [Packaging Materials](https://www.millcraft.com/packaging-materials/) - [Packaging Equipment](https://www.millcraft.com/packaging-equipment/) - About - [About Millcraft](https://www.millcraft.com/about/) - [Careers](https://www.millcraft.com/careers/) - [Buy and give](https://www.millcraft.com/buy-and-give/) - [COVID 19](https://www.millcraft.com/covid-19/) - Resources - [Blog](https://blog.millcraft.com/) - [News](https://millcraft-6851799.hs-sites.com/blog/tag/news) - [Sample Request](https://www.millcraft.com/sample-request/) - [Safety Data Sheets](https://www.millcraft.com/safety-data-sheets/) - [Contact](https://www.millcraft.com/contact/) ![State of the Graphic Paper Industry Q3 2026 Update](https://blog.millcraft.com/hubfs/State%20of%20the%20Industry%20cover%20q3%202026-1.png) # State of the Graphic Paper Industry Q3 2026 Update The graphic paper industry is showing signs of renewed momentum, but a changing economic landscape, rising costs, and evolving trade policies are creating new challenges for businesses across the supply chain. In Millcraft's *Q3 2026 State of the Graphic Paper Industry Update*, President Greg Lovensheimer examined the latest industry developments, providing insight into economic conditions, print demand, paper supply, and the external pressures influencing the market. Joining Greg was special guest Brian Wild, Chief Government Relations Officer for the National Association of Wholesaler-Distributors (NAW), who offered a Washington perspective on the changing political landscape, tariffs, and the potential implications for businesses moving forward. Together, they explored the forces shaping the industry and what businesses should be paying attention to as 2026 enters its final quarter. Want the full picture? Watch the complete webinar to hear Greg and Brian's insights, explore the supporting data, and learn what these developments could mean for your business. [Watch The Full Webinar](https://discover.millcraft.com/watch-the-graphic-paper-industry-q3-2026-update-webinar)   ## An Industry Showing Signs of Recovery Following a challenging first half of 2026, recent industry data suggests that the graphic paper market may be finding its footing. During the webinar, Greg highlighted encouraging developments in print shipments, manufacturing activity, and paper demand. While these indicators point toward improving market conditions, the recovery is not without its challenges. Businesses continue to navigate economic uncertainty, shifting customer demand, and changing supply dynamics. Understanding how these factors interact will be important as the industry prepares for the months ahead. Is the industry beginning a sustainable recovery, or are additional challenges waiting around the corner? Greg examines the numbers and shares his perspective on what these trends could mean for printers, manufacturers, and distributors. ## Rising Costs and Supply Chain Pressures While demand is showing improvement, the cost of moving products continues to present significant challenges. Rising diesel prices, limited freight capacity, and elevated transportation costs are putting additional pressure on supply chains. These challenges extend beyond the paper industry, influencing manufacturing, distribution, and businesses throughout the economy. At the same time, changes in paper production, mill operations, and import activity are creating new considerations surrounding product availability and sourcing. Greg explores how these developments are influencing the graphic paper market and why understanding the broader supply chain environment remains essential. ## Tariffs Take Center Stage One of the most significant topics discussed during the Q3 webinar was the growing impact of tariffs, particularly the implementation of Section 338 tariffs affecting certain Canadian paper imports. These trade measures are creating new challenges for an industry already navigating changing demand and supply conditions. But the implications extend beyond the immediate cost of imported materials. To help provide a broader perspective, Brian Wild joined the discussion to examine the political and economic motivations behind current tariff policies, the role of international trade negotiations, and why businesses may need to prepare for continued uncertainty. With decades of experience in Washington, Brian provided valuable insight into the forces influencing trade policy and the potential direction of future decisions. Are these tariffs temporary negotiating tools, or could they become a more permanent part of the business landscape? Brian's perspective offers important context for businesses trying to understand what may come next. ## Regulatory Changes and an Evolving Business Environment Beyond tariffs, the industry continues to face an increasingly complex regulatory environment. Extended Producer Responsibility (EPR) legislation, evolving international requirements, and other policy developments are adding new considerations for companies throughout the paper and print supply chain. As these regulations continue to develop, staying informed and understanding potential business implications will become increasingly important. Greg and Brian discuss why industry involvement, collaboration, and awareness of regulatory developments matter in today's changing market. ## Looking Ahead: Preparing for What's Next Despite the challenges, Greg's outlook for the remainder of 2026 includes reasons for cautious optimism. Improving demand and economic activity are encouraging developments, but transportation costs, trade policy, supply availability, and geopolitical uncertainty remain important factors to watch. For businesses looking toward 2027, the ability to anticipate change, maintain strong supplier relationships, and make informed decisions may be more valuable than ever. Throughout the webinar, Greg emphasizes the importance of taking a proactive approach rather than simply reacting to market conditions as they develop. The message is clear: There are opportunities ahead, but navigating them successfully will require preparation, adaptability, and the right partnerships. ## Watch the Full Webinar The graphic paper industry continues to evolve, and understanding the forces behind these changes can help businesses make more informed decisions. From improving market conditions and supply chain pressures to the future of tariffs and regulatory policy, Greg Lovensheimer and Brian Wild provide valuable perspectives on the opportunities and challenges facing the industry. Want to hear the full discussion, explore the supporting industry data, and gain deeper insight into what lies ahead? Watch Millcraft's Q3 2026 *State of the Graphic Paper Industry Update* to hear directly from Greg and Brian. [Watch The Full Webinar](https://discover.millcraft.com/watch-the-graphic-paper-industry-q3-2026-update-webinar) ## Moving Forward Together At Millcraft, we believe that informed businesses are better positioned to succeed. Our quarterly State of the Graphic Paper Industry webinars are designed to help customers and industry partners better understand market developments, anticipate potential challenges, and identify opportunities. As we move toward 2027, Millcraft remains committed to providing the insights, resources, and partnerships our customers need to navigate an ever-changing industry with confidence. 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