Podpapers Magazine – Uniting Audio and Print

There’s nothing like seeing a message in print to make it feel more special. That’s what the creators of Pod Papers Magazine set out to do when they decided to feature content created for a digital medium – podcasts, and make it permanent through the medium of print.

“Our culture, though increasingly digital, is in the midst of a moment of reflection. For many, turning digital into analog is helping fuel inspiration and creativity,” says Mary Anne Hansan, president of the Paper and Packaging Board. “Pod Papers is our answer to this cultural moment – it’s meant to be pored over and become a keepsake.”

Millcraft partnered up with campaign to supply paper for the publication. Showcasing the ability ink on paper has to grab our attention and draw us into its message, the publication was produced using both coated and text and cover papers. The vibrant artwork of the cover pops off McCoy Silk featuring a soft touch coating for an extra luxurious touch. The interior pages were printed on Classic Crest Eggshell in Solar White and prove you don’t sacrifice printability by adding in texture.

Featuring the work of illustrators of Adam J. Kurtz and Lorraine Nam, the magazine goes meta by captivating readers senses with the colorful paper artwork taking on a three-dimensional experience through the medium of print, uniting visuals with touch. And the reader experience is enhanced with augmented reality. Yet another example of how print unites the sense like no other medium.

Podcast listeners can now enjoy the beloved content of their favorite podcasts in a unique, visual form, providing the best of both worlds. The limited-edition magazine features content from eight popular podcasts spanning a variety of genres, including:

• 99% Invisible – Hosted by Roman Mars, 99% Invisible is one of the most popular podcasts on iTunes. It focuses on “the thought that goes into the things we don’t think about — the unnoticed architecture and design that shape our world.” For more, visit www.99percentinvisible.org.
• B&N Podcast –Hosted by executive producer Jim Mustich and other Barnes & Noble booksellers, The B&N Podcast by Barnes & Noble goes between the lines with today’s most interesting writers, exploring what inspires them, what confounds them, and what they were thinking when they wrote the books we’re talking about. For more, visit com/podcast.
• Dear Sugars – Hosted by Cheryl Strayed and Steve Almond, Dear Sugars is produced by The New York Times in collaboration with WBUR and is an advice podcast where no question is too deep, dark or silly. For more, visit www.nytimes.com/podcasts/dear-sugars.
• Design Matters – Hosted by Debbie Millman, Design Matters is the longest-running podcast about the intersections of design and contemporary culture. For more, visit www.designmattersmedia.com/designmatters.
• Foundr – Hosted by Nathan Chan, CEO of Foundr Magazine, Foundr is one of the largest digital resources for self-made entrepreneurs. For more, visit www.foundr.com.
• Grammar Girl – Hosted by Mignon Fogarty, founder of the Quick and Dirty Tips network, Grammar Girl provides short, friendly tips to improve your writing. For more, visit www.quickanddirtytips.com.
• The Longest Shortest Time – Hosted by Hillary Frank, The Longest Shortest Time focuses on parenting, but touches on universal themes relatable to all audiences. For more, visit www.longestshortesttime.com.
• Song Exploder – Hosted by Hrishikesh Hirway, Song Exploder is where musicians tell the story of how their songs were born, how they changed, and the process of creating. For more, visit www.songexploder.net.

Complimentary copies of Pod Papers will be available exclusively in store at Barnes & Noble locations while supplies last – or you through your Millcraft rep, just ask.