Most of us can identify luxury packaging when we see it, but do we understand why exactly it evokes such a powerful reaction?
Gain a better understanding of what goes into the process of designing effective packaging, how to use sketches to garner buy-in, sustainability and why materials matter, and explore examples and best practices for creating effective packaging.
In this on-demand Millcraft presentation, Luxury Packaging Creative Director, Evelio Mattos dives into the Top 10 Needs of Luxury Packaging for 2021. Evelio examines how important sensory cues have evolved and how they’re shaping up for the future of packaging.