Jill DiNicolantonio

Very Peri in Print & Packaging

A look at The 2022 Pantone Color Of the Year - Very Peri Rather than choose one of its existing colors for the 2022 Color of the Year, Pantone..

Sustainable Packaging Design – Trend or Table Stakes?

No longer a nice to have, sustainable packaging is table stakes for retail brands across all segments, not just cannabis brands. Research shows us..

Sustainable packaging design - trend or table stakes?

Millcraft Meetup: State of the Paper Industry Update

Top 10 Needs Of Luxury Packaging For 2021 & Beyond

Most of us can identify luxury packaging when we see it, but do we understand why exactly it evokes such a powerful reaction?

Graphics Paper Industry Update for 2021

In a recent graphics paper industry update for 2021, Millcraft COO, Greg Lovensheimer, shared insights into the effects of 2020 and its impact on the..

The Power of Packaging for Cannabis Brands

Brand perception factors into any strategy for a new business. But for a new business in an emerging market, like cannabis, branding can be the make..

power-of-packaging-cannabis-brands

Evaluating Supplier Relationships in the New Normal – Part Two

The following post is part two in the series Evaluating Supplier Relationships in the New Normal

Evaluating Supplier Relationships in the New Normal – Part One

Prior to COVID-19, evaluating suppliers was essential to operating a profitable business. As every business has been up ended during this crisis, the..

Experience Mohawk Renewal

Mohawk Renewal is the newest portfolio of sustainable papers made with hemp, straw, and recycled cotton fiber – in stock exclusively at Millcraft.

Mohawk Renewal: Paper Made from Hemp, Straw and Recycled Cotton

On the 50th anniversary of Earth Day, Mohawk Fine Papers, Inc., launched a paradigm-shifting portfolio of papers Mohawk Renewal, made with hemp,..

How to (Not) Sell in the Time of COVID-19

Along with the rest of your country, you’ve been asked to stay home from your office and instead (try to) work from the comfort (confinement) of your..

A Right Brain/Left Brain Approach to Producing Successful Print

The theory is people are either right-brain thinkers (creative) or left-brain thinkers (analytical). We require both halves of our brain to complete..

Behind the Design with Flourish

We sat down with Victoria Feiler, Art Director for Cleveland advertising and marketing agency Flourish. She takes us behind the design on their..

Cougar w/Purpose – Creating Meaningful Retail Brands

All great brands begin with purpose, it’s the driving force behind a company’s culture, mission and products. Creating a meaningful brand is critical..

Packaging Trends to Connect with Consumers

For brands in the retail space, staying on top of packaging trends and consumer behavior is imperative. Thanks to social media and technology in..

Project Spotlight – Western Reserve Academy Viewbook

When it comes to recruiting potential students, the competition among private schools to win the best and brightest applicants is intense. To..

Classic Blue – A Tried and True Hue for Pantone Color of the Year

Leave it to the color experts at Pantone to tap into our collective consciousness and deliver a steadfast shade for 2020. After a year of Living..

Gift Wrap for the Holidays – and All Year Long

With the holidays upon us, ‘tis the season to spread a little cheer. Yet with the short window between Thanksgiving and New Year’s, there’s not..

Mohawk Maker Quarterly – No. 16 Explores Concept of Community

The newest release of Mohawk Maker Quarterly No. 16 explores the concept of community. The piece dives into the topic, examining the ways in which..

Smart Brands Leverage Direct Mail to Deepen Connection

According to a recent study from the Inbox Report, 51% of the country suffers from email fatigue. And half of them stated they rarely, or never, even..

Unique Substrates for Digital Printing

One of the many advantages digital printing provides to the producer is the ability to choose from a wide range of digital substrates. With offset..

Neenah Promotion: Where Ideas Lead & Neenah Folding Board Swatch Book

Did you know that 72% of consumers agree that packaging design can influence their purchasing decision? If you’ve ever purchased a product and held..

The Wonders of Digital White Ink

When it comes to digital print technology, white ink capabilities aren’t exactly new. There are white ink capabilities for both dry toner and liquid..

Discover the Possibilities of Digital

As digital print continues to evolve, so do the available production capabilities on the market. Creatives have access to production techniques like..

Five Steps to Creating a Direct Mail Campaign that Delivers

Direct mail is a great way to get your product or service in front of customers. It can be a powerful channel for marketers looking to grow their..

QR Codes are Back – and Better Than Ever

QR codes are back and better than ever. When Apple added a native QR code reader as part of iOS 11, they eliminated the clunkiness associated with..

USPS Mobile Shopping Promotion

As mobile technology continues to transform how businesses interact with consumers, direct mail has proven to be an effective vehicle to bridge brick..