---
title: Blog | Jill DiNicolantonio
---

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# Jill DiNicolantonio

#### Topics

- [All](https://blog.millcraft.com)
- [Print Solutions](https://blog.millcraft.com/tag/print-solutions)
- [Design](https://blog.millcraft.com/tag/design)
- [Packaging Solutions](https://blog.millcraft.com/tag/packaging-solutions)
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## Very Peri in Print & Packaging

 A look at The 2022 Pantone Color Of the Year - Very Peri Rather than choose one of its existing colors for the 2022 Color of the Year, Pantone..

[Read More](https://blog.millcraft.com/very-peri-in-print-packaging) 

![](https://blog.millcraft.com/hubfs/Orpheus_Packaging.jpg)

## Millcraft Meetup: State of the Paper Industry Update

[Read More](https://blog.millcraft.com/2021/05/24/millcraft-meetup-state-of-the-paper-industry-update) 

![](https://blog.millcraft.com/hubfs/Imported_Blog_Media/Paper_Industry_Update_Millcraft_Meetup_May_2021-2.png)

## Top 10 Needs Of Luxury Packaging For 2021 & Beyond

 Most of us can identify luxury packaging when we see it, but do we understand why exactly it evokes such a powerful reaction?

[Read More](https://blog.millcraft.com/2021/04/29/top-10-needs-of-luxury-packaging-for-2021-beyond) 

![](https://blog.millcraft.com/hubfs/Imported_Blog_Media/Top_10_Tips_Luxury_Packaging_2021_Millcraft_Meetup-2.png)

## Graphics Paper Industry Update for 2021

 In a recent graphics paper industry update for 2021, Millcraft COO, Greg Lovensheimer, shared insights into the effects of 2020 and its impact on the..

[Read More](https://blog.millcraft.com/2021/01/18/graphics-industry-paper-update-2021) 

![](https://blog.millcraft.com/hubfs/Imported_Blog_Media/2021_PAPER_INDUSTRY_OUTLOOK_800-3.png)

## The Power of Packaging for Cannabis Brands

 Brand perception factors into any strategy for a new business. But for a new business in an emerging market, like cannabis, branding can be the make..

[Read More](https://blog.millcraft.com/2020/09/27/the-power-of-packaging-for-brands-in-emerging-markets-cannabis) 

![power-of-packaging-cannabis-brands](https://blog.millcraft.com/hubfs/Imported_Blog_Media/Emerging_Markets_Cannabis_HEADER.jpg)

## Evaluating Supplier Relationships in the New Normal – Part Two

 The following post is part two in the series Evaluating Supplier Relationships in the New Normal

[Read More](https://blog.millcraft.com/2020/08/31/evaluating-supplier-relationships-in-the-new-normal-part-two) 

![](https://blog.millcraft.com/hubfs/Imported_Blog_Media/IMG_6484-1024x605.jpg)

## Evaluating Supplier Relationships in the New Normal – Part One

 Prior to COVID-19, evaluating suppliers was essential to operating a profitable business. As every business has been up ended during this crisis, the..

[Read More](https://blog.millcraft.com/2020/08/24/evaluating-suppliers-in-new-normal) 

![](https://blog.millcraft.com/hubfs/Imported_Blog_Media/IMG_6647-2.jpg)

## Experience Mohawk Renewal

 Mohawk Renewal is the newest portfolio of sustainable papers made with hemp, straw, and recycled cotton fiber – in stock exclusively at Millcraft.

[Read More](https://blog.millcraft.com/2020/06/08/experience-mohawk-renewal) 

![](https://blog.millcraft.com/hubfs/Imported_Blog_Media/mohawl-renewal-swatchbook-header-millcraft-2.png)

## Mohawk Renewal: Paper Made from Hemp, Straw and Recycled Cotton

 On the 50th anniversary of Earth Day, Mohawk Fine Papers, Inc., launched a paradigm-shifting portfolio of papers Mohawk Renewal, made with hemp,..

[Read More](https://blog.millcraft.com/2020/04/27/mohawk-renewal-alternative-fiber-paper-made-from-hemp-straw-and-recycled-cotton) 

![](https://blog.millcraft.com/hubfs/Imported_Blog_Media/mohawk-renewal-denim-16-9-3.png)

## How to (Not) Sell in the Time of COVID-19

 Along with the rest of your country, you’ve been asked to stay home from your office and instead (try to) work from the comfort (confinement) of your..

[Read More](https://blog.millcraft.com/2020/04/06/how-to-not-sell-in-the-time-of-covid-19) 

![](https://blog.millcraft.com/hubfs/Imported_Blog_Media/not-selling-1024x576.png)

## A Right Brain/Left Brain Approach to Producing Successful Print

 The theory is people are either right-brain thinkers (creative) or left-brain thinkers (analytical). We require both halves of our brain to complete..

[Read More](https://blog.millcraft.com/2020/02/25/right-brain-left-brain-approach-to-producing-successful-print) 

![](https://blog.millcraft.com/hubfs/Imported_Blog_Media/right_brain_left_brain_instock_millcraft-2.png)

## Behind the Design with Flourish

 We sat down with Victoria Feiler, Art Director for Cleveland advertising and marketing agency Flourish. She takes us behind the design on their..

[Read More](https://blog.millcraft.com/2020/02/25/behind-the-design-with-flourish) 

![](https://blog.millcraft.com/hubfs/Imported_Blog_Media/Flourish_thumbnail-1024x576.jpg)

## Cougar w/Purpose – Creating Meaningful Retail Brands

 All great brands begin with purpose, it’s the driving force behind a company’s culture, mission and products. Creating a meaningful brand is critical..

[Read More](https://blog.millcraft.com/2020/02/03/cougar-w-purpose-creating-meaningful-retail-brands) 

![](https://blog.millcraft.com/hubfs/Imported_Blog_Media/cougar_w_purpose_millcraft-3.png)

## Packaging Trends to Connect with Consumers

 For brands in the retail space, staying on top of packaging trends and consumer behavior is imperative. Thanks to social media and technology in..

[Read More](https://blog.millcraft.com/2020/01/27/packaging-trends-to-connect-with-consumers) 

![](https://blog.millcraft.com/hubfs/Imported_Blog_Media/Packaging-Trends-Connect-Consumers-Millcraft.jpg)

## Project Spotlight – Western Reserve Academy Viewbook

 When it comes to recruiting potential students, the competition among private schools to win the best and brightest applicants is intense. To..

[Read More](https://blog.millcraft.com/2020/01/13/project-spotlight-western-reserve-academy-viewbook) 

![](https://blog.millcraft.com/hubfs/Imported_Blog_Media/IMG_4068-1024x744.jpg)

## Classic Blue – A Tried and True Hue for Pantone Color of the Year

 Leave it to the color experts at Pantone to tap into our collective consciousness and deliver a steadfast shade for 2020. After a year of Living..

[Read More](https://blog.millcraft.com/2020/01/09/classic-blue-tried-true-hue-pantone-coty) 

![](https://blog.millcraft.com/hubfs/classic-blue-clipped-7-5-1024x731.jpg)

## Gift Wrap for the Holidays – and All Year Long

 With the holidays upon us, ‘tis the season to spread a little cheer. Yet with the short window between Thanksgiving and New Year’s, there’s not..

[Read More](https://blog.millcraft.com/2019/12/16/gift-wrap-for-the-holidays-and-all-year-long) 

![](https://blog.millcraft.com/hubfs/Imported_Blog_Media/Gift-wrap-holidays-all-year-long-millcraft-1024x768.jpg)

## Mohawk Maker Quarterly – No. 16 Explores Concept of Community

 The newest release of Mohawk Maker Quarterly No. 16 explores the concept of community. The piece dives into the topic, examining the ways in which..

[Read More](https://blog.millcraft.com/2019/12/09/mohawk-maker-quarterly-no-16-explores-concept-of-community) 

![](https://blog.millcraft.com/hubfs/Imported_Blog_Media/IMG_3788-1024x772.jpg)

## Smart Brands Leverage Direct Mail to Deepen Connection

 According to a recent study from the Inbox Report, 51% of the country suffers from email fatigue. And half of them stated they rarely, or never, even..

[Read More](https://blog.millcraft.com/2019/12/02/smart-brands-leverage-direct-mail-to-deepen-connection) 

![](https://blog.millcraft.com/hubfs/Imported_Blog_Media/Direct_Mail_Deepen_Connection_Millcraft-1024x768.jpg)

## Unique Substrates for Digital Printing

 One of the many advantages digital printing provides to the producer is the ability to choose from a wide range of digital substrates. With offset..

[Read More](https://blog.millcraft.com/2019/11/11/unique-substrates-for-digital-printing) 

![](https://blog.millcraft.com/hubfs/Imported_Blog_Media/IMG_3235-1024x768.jpg)

## Neenah Promotion: Where Ideas Lead & Neenah Folding Board Swatch Book

 Did you know that 72% of consumers agree that packaging design can influence their purchasing decision? If you’ve ever purchased a product and held..

[Read More](https://blog.millcraft.com/2019/11/04/neenah-promotion-where-ideas-lead-neenah-folding-board-swatch-book) 

![](https://blog.millcraft.com/hubfs/Imported_Blog_Media/neenah-where-ideas-lead-1024x768.jpg)

## The Wonders of Digital White Ink

 When it comes to digital print technology, white ink capabilities aren’t exactly new. There are white ink capabilities for both dry toner and liquid..

[Read More](https://blog.millcraft.com/2019/10/14/the-wonders-of-digital-white-ink) 

![](https://blog.millcraft.com/hubfs/Imported_Blog_Media/IMG_2810-1024x768.jpg)

## Discover the Possibilities of Digital

 As digital print continues to evolve, so do the available production capabilities on the market. Creatives have access to production techniques like..

[Read More](https://blog.millcraft.com/2019/09/30/discover-possibilities-digital) 

![](https://blog.millcraft.com/hubfs/Imported_Blog_Media/IMG_2818-1024x768.jpg)

## Five Steps to Creating a Direct Mail Campaign that Delivers

 Direct mail is a great way to get your product or service in front of customers. It can be a powerful channel for marketers looking to grow their..

[Read More](https://blog.millcraft.com/2019/08/12/five-steps-to-creating-a-direct-mail-campaign-that-delivers) 

![](https://blog.millcraft.com/hubfs/Imported_Blog_Media/BRM-Direct-mail-1024x564.jpg)

## QR Codes are Back – and Better Than Ever

 QR codes are back and better than ever. When Apple added a native QR code reader as part of iOS 11, they eliminated the clunkiness associated with..

[Read More](https://blog.millcraft.com/2019/08/05/qr-codes-are-back-and-better-than-ever) 

![](https://blog.millcraft.com/hubfs/Imported_Blog_Media/qr-code-e1564768910656.jpg)

## USPS Mobile Shopping Promotion

 As mobile technology continues to transform how businesses interact with consumers, direct mail has proven to be an effective vehicle to bridge brick..

[Read More](https://blog.millcraft.com/2019/08/01/usps-mobile-shopping-promotion) 

![](https://blog.millcraft.com/hubfs/Imported_Blog_Media/USPS_MOBILE_SHPPING_PROMO-1024x578.jpg)

## The Power of Premium – People & Partnerships

 It’s no secret, we love what we do. We’re into our ninety-ninth year as an independent merchant to the print and design community. And one thing we..

[Read More](https://blog.millcraft.com/2019/06/17/the-power-of-premium-people-partnerships) 

![](https://blog.millcraft.com/hubfs/Imported_Blog_Media/power-premium-people-partners.jpg)

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#### Topics

- [Print Solutions](https://blog.millcraft.com/tag/print-solutions)
- [Packaging Solutions](https://blog.millcraft.com/tag/packaging-solutions)
- [Facility Solutions](https://blog.millcraft.com/tag/facility-solutions)
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- [Wide Format Solutions](https://blog.millcraft.com/tag/wide-format-solutions)
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