Jill DiNicolantonio

A look at The 2022 Pantone Color Of the Year - Very Peri Rather than choose one of its existing colors for the 2022 Color of the Year, Pantone..

No longer a nice to have, sustainable packaging is table stakes for retail brands across all segments, not just cannabis brands. Research shows us..

Most of us can identify luxury packaging when we see it, but do we understand why exactly it evokes such a powerful reaction?

In a recent graphics paper industry update for 2021, Millcraft COO, Greg Lovensheimer, shared insights into the effects of 2020 and its impact on the..

Brand perception factors into any strategy for a new business. But for a new business in an emerging market, like cannabis, branding can be the make..

The following post is part two in the series Evaluating Supplier Relationships in the New Normal

Prior to COVID-19, evaluating suppliers was essential to operating a profitable business. As every business has been up ended during this crisis, the..

Mohawk Renewal is the newest portfolio of sustainable papers made with hemp, straw, and recycled cotton fiber – in stock exclusively at Millcraft.

On the 50th anniversary of Earth Day, Mohawk Fine Papers, Inc., launched a paradigm-shifting portfolio of papers Mohawk Renewal, made with hemp,..

Along with the rest of your country, you’ve been asked to stay home from your office and instead (try to) work from the comfort (confinement) of your..

The theory is people are either right-brain thinkers (creative) or left-brain thinkers (analytical). We require both halves of our brain to complete..

We sat down with Victoria Feiler, Art Director for Cleveland advertising and marketing agency Flourish. She takes us behind the design on their..

All great brands begin with purpose, it’s the driving force behind a company’s culture, mission and products. Creating a meaningful brand is critical..

For brands in the retail space, staying on top of packaging trends and consumer behavior is imperative. Thanks to social media and technology in..

When it comes to recruiting potential students, the competition among private schools to win the best and brightest applicants is intense. To..

Leave it to the color experts at Pantone to tap into our collective consciousness and deliver a steadfast shade for 2020. After a year of Living..

With the holidays upon us, ‘tis the season to spread a little cheer. Yet with the short window between Thanksgiving and New Year’s, there’s not..

The newest release of Mohawk Maker Quarterly No. 16 explores the concept of community. The piece dives into the topic, examining the ways in which..

According to a recent study from the Inbox Report, 51% of the country suffers from email fatigue. And half of them stated they rarely, or never, even..

One of the many advantages digital printing provides to the producer is the ability to choose from a wide range of digital substrates. With offset..

Did you know that 72% of consumers agree that packaging design can influence their purchasing decision? If you’ve ever purchased a product and held..

When it comes to digital print technology, white ink capabilities aren’t exactly new. There are white ink capabilities for both dry toner and liquid..

As digital print continues to evolve, so do the available production capabilities on the market. Creatives have access to production techniques like..

Direct mail is a great way to get your product or service in front of customers. It can be a powerful channel for marketers looking to grow their..

QR codes are back and better than ever. When Apple added a native QR code reader as part of iOS 11, they eliminated the clunkiness associated with..

As mobile technology continues to transform how businesses interact with consumers, direct mail has proven to be an effective vehicle to bridge brick..