In her
TargetMarketing.com article, writer Summer Gould offers five reasons Millennials might not be responsive to your direct mail marketing:
1. No Option to Buy Online: When Millennials are ready to make a purchase, they buy online 84 percent of the time according to a 2015 study by Quad. When you do not offer a way for them to purchase from you online, you are losing out on sales.
2. Not Mobile Friendly: Your website, your landing pages and your shopping cart all need to be mobile friendly. More purchases are done every day from mobile devices than from desktops. Do you make it easy for them to purchase from you? If not, you lose the sale.
