Whether it’s enticing students, engaging alumni or driving donations, marketers know the value of print in communicating their educational institution’s message. They understand that print connects with its audience like no other medium. Yet too often, many compromise on the production due to budgetary restraints.
Producing great print and meeting budgetary requirements don’t have to be mutually exclusive. With Millcraft’s Education Paper Pricing Program, marketers and printers have the ability to make their budget go further. Here’s a look at how two local educational institutions are taking advantage of the program to extend their budget and create impactful print that generates a strong ROI.
Mickalene Thomas Exhibition Catalogue
The Ohio State University Wexner Center for the Arts worked with Columbus Corporate Solutions Team member, Terri Price-Deep, to produce a 100+ page coffee table book. Producing a publication project with a high page count usually means paper will comprise a substantial part of the print budget. On top of that, design and production details were a top priority, and the papers selected needed to echo that.
By working with Terri to take advantage of Millcraft’s Education Program pricing, the design team was not only able to print on premium paper, they actually had money left in the budget that allowed them to add the foil stamp to the cover. The piece was produced on a combination of Mohawk Options Navajo Smooth, Mohawk Via Vellum and Mohawk Via Felt. It is a great example of how to use the program pricing to help maximize the print budget.
Hathaway Brown Alumni Book
Hathaway Brown, an all girls private academy in Cleveland, took advantage of Millcraft’s Education Program to elevate their paper from uncoated to a writing, text and cover grade when their print sales rep proposed the option as an alternative.
Hathaway Brown chose to produce the alumni book on Mohawk Via 100% PC Cool White in keeping with their sustainability initiatives. By utilizing Millcraft’s Education Program pricing, their print rep was able to offer them a paper stock that aligns with the schools values and sustainability initiatives with minimal increase in the budget.
Once the school saw the advantage of the program pricing, they chose to upgrade the paper and envelope stock for their holiday card to Mohawk Curious Particles to complement the artwork and add a festive touch of gold foil.
Whether its using color stock to garner attention of prospective students for recruitment (which can result in an 18% higher retention rate), or choosing textured papers for a capital campaign (which is proven to drive donations by 13%), using premium papers to elevate your educational institution’s message is proven to deliver results.
To learn more about Millcraft’s Education Pricing Program and how it may help your educational institution or your print customers, just ask your Millcraft rep.