QR codes incorporated into retail packaging provide brands with an underutilized opportunity when it comes to the most direct customer touchpoint - packaging.
Everyone loves a good comeback. The pandemic has certainly changed the way consumers and businesses operate alike. Thanks to the convergence of shifting consumer behavior and advances in mobile technology, the QR code is here to stay. And with good reason – it’s accessible, simple, and effective.
QR codes provide retail brands with an underutilized opportunity when it comes to the most direct customer touchpoint, packaging. Here are 4 reasons to include QR codes in retail packaging.
Share Your Brand Story
One of the best ways to foster brand engagement is through storytelling. Brands have a great opportunity to connect with the customer using the retail packaging as the portal.
By using a QR code on the retail packaging itself, brands can captivate their audience by sharing their story. For example, by linking a QR code to a video brands can give the customer an intimate, behind the scenes look into their process. In doing so, the tap into our emotions, creating a unique experience for the customer. This strengthens the relationship and increases brand loyalty - all with the use of a simple QR code.
Convey Commitment to Sustainability
Whether the product is convenience or luxury, according to a Dotcom Distribution report, 42% of consumers cites sustainability as the single most important reason they’d purchase again from a brand online. QR codes allow brands to convey important information regarding sustainability and sourcing on retail packaging without having to take up a lot of real estate.
Since it launched in 2019, CBD brand Feals has used QR codes to link customers to the lab testing certificates for each of its CBD oil batches.
Gain Valuable Insights
In general, customers are far more likely to complain when they are unsatisfied than to extol raves when they’re happy. Brands can take advantage of the customer’s excitement and delight that the unboxing moment brings.
By using a QR code on the product packaging or insert, brands can leverage the experience to elicit positive feedback. Incorporating a QR code into the unboxing experience makes it simple for the customer to complete the call to action and increase conversions.
Build Brand Loyalty
Everyone wants to feel special, and there’s nothing like an exclusive offer to make a customer feel the love. Did you know that 80% of customers say they are much more likely to purchase products from a brand that offers them rewards, and twice as likely to recommend to others.
Loyalty programs provide brands with a great way to keep customers engaged and increase revenue. By using a QR code on the packaging, customers can easily enroll in loyalty programs, giving them access to exclusive offers.
QR codes provide brands with an extremely useful way to communicate with customers. With a clear call to action, combining QR codes with retail packaging makes the process simple for customers and effective for marketers.
Written by Jill DiNicolantonio
From sustainable materials to eye-catching production techniques, to structural design elements, our team of packaging specialists knows what it takes to produce packaging that's on-brand and a stand-out on the shelf. Want to learn more? Just ask.