Design trends change and relevant companies evolve – we all understand the assignment. But which trends and how? Learn 3 ways to engage print design trends of 2023.
From bold minimalism to all-out maximalism, with “rule-breaking” fonts gaining ground just as traditional serifs take center stage, design trends in 2023 will be across the board but unified by a single force: Optimism toward the future.
As the world settles into a post-pandemic reality, design trends in 2023 are predicted to showcase futurism, fearlessness, and creativity – with an increased focus on simplistic, stripped-back design, highlighting humanism, authenticity, and personality.
From color selection to increased personalization, with sustainability top of mind, discover 3 ways to engage print design trends of 2023 and ensure you’re recognized as a fresh and relevant company.
Color: Step Into The Magentaverse
While the color trends of the past few years have been subtle, muted, and subdued, in 2023 we’re expecting bold, optimistic palettes, bright, nostalgic hues, and deep, contemplative color schemes. Color trends for 2023 will juxtapose light and shade. Optimistic outlooks will be reflected in bright, bubbly tones encouraging limitless creativity and self-expression while, on the other hand, dark and moody hues keep us grounded with their brooding intensity and down-to-earth realism.
At the top of the list, the Pantone Color of the Year for 2023 – Viva Magenta – is described by the brand as “an unconventional red for an unconventional time.” Viva Magenta introduces the world to what Pantone defines as “The Magentaverse,” a nod to Mark Zuckerberg’s Metaverse and a color that straddles digital and physical environments.
Pantone declares color trends for 2023 to include among others: New Freedom, vivid and vibrant hues that ooze playful positivity and encourage exploration and experimentation; Dark Academia, a spectrum of dark hues of mahogany brown, forest green, and midnight blue, complemented by lighter gold, olive, and orange tones; and Lady Liberty, inspired by the iconic greenish tinge (verdigris) of the Statue of Liberty, and the resulting visually stunning blue-green-grey color that’s expected to catch everyone’s eye in 2023.
Engage This Trend: From signage to business cards to marketing campaigns, utilize known trending colors in your print designs to ensure that your customers experience your company as relevant in 2023.
Sign Reads: Sustainability Ahead
With sustainably marketed products’ sales increasing 2.7 times faster than conventional ones in 2022, according to a Sustainability and the Consumer report from merged data firms IRI and The NPD Group, sustainable practices are here to stay in 2023 — and will be expected at each brand touchpoint throughout the customer experience.
Into 2023, companies and brands will increasingly be held by consumers to consider every facet of the products and campaigns they develop, and paper-based substrates will provide low-cost, flexible, biodegradable, recyclable, and post-consumer recycled options and alternatives that inherently showcase sustainable business practices to consumers.
Paper companies have rejuvenated the use of alternative fibers such as sugar cane, eucalyptus, hemp, straw, and even cotton fibers from fashion waste. Paperboard is available that is made from 100% virgin wood fibers, a renewable and easy-to-recycle-resource, and a cost-effective alternative to foam PVC and other plastic composites are at-the-ready.
Engage This Trend: Brands and companies in 2023 will even further include eco-friendly sustainable practices in their messaging. At the risk of losing today’s conscious consumer, ensure your every detail — packaging, signage, trade show displays, exhibition stands, retail and merchandise displays — all showcase and communicate sustainability to your consumers.
Get Personal
With 58% of consumers reporting wanting a personalized experience with companies and 88% of U.S. marketers seeing measurable improvements due to personalization, the print design trend to engage in 2023 is personalization – and the trending route companies are taking to achieve it in 2023 is direct mail.
Large companies that historically didn’t market with direct mail are now embracing it, and online companies such as DoorDash have robust direct mail campaigns. The average ROI of personalized direct mail can be up to 30%, with response rates more than double over response rates for email ads, and the volume of direct mail has increased 34% since 2020. In our post-pandemic reality, people are seeking more personal interaction, and personalized direct mail feels more connective.
As digital printing capabilities continue to evolve, personalization in direct mail now goes far beyond just adding a customer’s name. Each mail piece can look like it has been specially designed for a single person; tailored text and visuals create direct mail that no longer feels like advertising, but a personalized message to an individual.
Engage This Trend: According to Cision PR Newswire, consumers with an emotional connection to a brand have a 306% higher lifetime value. Personalization builds this connection, and direct mail is the trending route to achieving it.
Just Ask
In 2023, will a Viva Magenta inspired mailer postcard, highly personalized and printed on biodegradable paper made from 100% virgin wood fibers, do the trick in engaging trends – and consumers?
Will a Lady Liberty trade show display, visually stunning in its blue-green-grey color that’s expected to catch everyone’s eye in 2023 – and made from Xanita Board, an engineered fibreboard manufactured from fibers recovered from recycled used cardboard boxes & a VOC-free and fully repulpable alternative to non-renewable rigid or foam-filled plastic sheeting – will it stand out and speak to the trends that are relevant in 2023?
Predicted print design trends for 2023 in color, sustainability, and personalization all point toward yes. To learn more about engaging print design trends of 2023 in your business, Just ask
By: Jen W. O’Deay
Source List:
https://www.pantone.com/color-of-the-year-2023-countdown
https://technicallyeasy.net/8-major-trends-for-printers-to-capitalize-on-in-2023/