In a rapidly evolving print landscape, adaptability is the name of the game. For commercial print businesses looking to grow, diversify, and stay competitive, wide format printing offers a powerful opportunity. From signage and wall graphics to packaging and point-of-purchase displays, adding wide format capabilities can unlock new revenue streams and expand your reach into high-demand markets.
So, what makes wide format such a smart move for commercial printers? Let’s break it down.
New Markets, New Customers
Adding wide format opens the door to industries you might not currently serve. Retailers need eye-catching signage and promotional graphics. Event planners want custom banners, backdrops, and floor graphics. Restaurants, schools, hospitals, and corporate offices all rely on large-scale visuals to communicate, brand, and enhance their spaces.
Wide format gives you the tools to step into these markets and offer high-value products to customers who may have never worked with a traditional commercial printer.
More Revenue from Existing Clients
Expanding into wide format isn’t just about reaching new audiences—it’s also about providing more value to your existing customers. If they already trust you for their brochures, postcards, and marketing materials, why not become their go-to partner for signs, decals, and window graphics too?
Offering wide format services can deepen those relationships and keep more of their print spend in-house.
Faster Turnarounds & On-Demand Flexibility
Today’s clients expect speed, and wide format printing delivers. With the ability to produce short runs quickly and efficiently, you can meet last-minute needs, execute seasonal campaigns, and offer custom jobs without the long lead times or high minimums of offset printing.
That flexibility also means you can respond faster to trends and customer requests, giving your business a competitive edge.
High-Margin Products
Wide format products are often high-margin offerings. Clients are willing to pay a premium for quality signage, vehicle graphics, trade show displays, and other large-scale applications that make a bold impact.
With the right equipment and materials, you can build a portfolio of products that deliver strong returns and increase profitability.
Creativity Meets Capability
Wide format printing also unlocks new levels of creativity for your team and your clients. From textured substrates and specialty inks to dimensional effects and interactive elements, there’s no shortage of ways to bring ideas to life in large-scale, visually dynamic formats.
It’s a chance to say "yes" more often to bold ideas and ambitious projects—and to become a true creative partner to your customers.
Millcraft Is Here to Help
Thinking about adding wide format to your commercial print business? You don’t have to go it alone. At Millcraft, our Wide Format Solutions Team is here to help you navigate every step, from choosing the right equipment and substrates to training your team and optimizing your workflow.
We offer industry-leading materials, hands-on support, and deep expertise to ensure your wide format venture is a successful one. Whether you're starting small or scaling up, we’ll help you build a solution that fits your business and your goals.
Want to learn more about how wide format can work for you? Just ask.
