Death of a Sales Method
Taking orders is out. Selling value in a commodity-based world is in.
Let’s Get Personal
One-to-one direct mail pieces boost response rates. Every. Single. Time.
On Time, Every Time
Tech-savvy trucks ensure speedy delivery without compromising safety.
Limitless
Rapid advances in digital printing technologies are opening new markets to more printers than ever before.
New Interactive Local Print Production Dashboard
Printing Industries of America (PIA)’s Center for Print Economics and Management has created an interactive dashboard on printing shipments produced..
Neenah’s Newly Revised CLASSIC® Papers Portfolio: New Colors, Textures
Neenah‘s iconic CLASSIC® Brands, which first debuted in 1962, instantly became a designer-favorite. Now, 55 years after its initial launch, this..
Consumers Continue to Feel Strongly About Paper & Packaging Enriching Their Lives
Consumer research shows continuing strong attitudes about paper and paper packaging since the start of the Paper + Packaging Board‘s national..
5 Reasons Millennials Aren’t Responding to Your Direct Mail Offers
In her TargetMarketing.com article, writer Summer Gould offers five reasons Millennials might not be responsive to your direct mail marketing: 1...
How to Avoid the “Oops!” in Print Jobs
What makes for a great print job? Industry analyst Heidi Tolliver-Walker is looking for input from the wider printer/client community on best..
New FSC CoC Standard – Do you know the changes?
The Forest Stewardship Council® has published a revised version of its Chain of Custody (CoC) Certification Standard (FSC-STD-40-004 V3-0), after..
InStock - Let's Get Personal
Show vs. Tell: The Case for Mock-ups
Test-drive your next printing or packaging job with a prototype from Millcraft’s Design and Solution Center.
eLynxx 101
Easy-to-use software saves money and brings actionable insight to the print-buying process.
It’s Hard to Overlook Something this BIG.
The enormous impact and growth of wide-format printing can’t be ignored.
Go Big Without Going Far
Wide-format printing opportunities are likely closer than you think.
The Carbon Footprint of Email (is quite large!)
How much carbon dioxide (CO2) could possibly be emitted from sending an email? A tiny puff perhaps! But when multiplied by the number of emails..
Mohawk Explores Process in the Eleventh Issue of the Award-Winning Mohawk Maker Quarterly Publication
Mohawk has announced the publication of the eleventh issue of the Mohawk Maker Quarterly series, featuring content focused on the topic of process.
Newsworks, UCL and PHD Research Study: Touching is believing
The UK-based study from Newsworks, UCL, and PHD titled “Touching is believing” investigates the power of touch and why touch matters to advertisers..
Bullet Journals: The Analog System for the Digital Age
Bullet Journal® (or BuJo® for short) was developed by Ryder Carroll, a digital product designer living in Brooklyn, NY. The Bullet Journal is a..
Paper Storage: 6 Critical Tips for Best Print Results
For optimal print results, proper paper storage is a must. Due to the fact that paper contains water, it becomes a bit of a living organism and will..
When Copy Paper Is More than Copy Paper
Millcraft’s Buy & Give program raises $94,000 for nine local charities.
Designing a Smarter Dummy
When a customer wants to present improved mock-ups to its clients, Millcraft’s Cincinnati Design and Solution Center delivers.
All Boxed Up
Streamlining packaging strategies makes for a ship-shape distribution experience.
The Paper Recycling Process
Have you ever wondered where used paper goes once you toss it in the blue bin? Turns out, recycled paper embarks on quite the journey before its new..
Printing News’ Annual Digital Resource Chart Helps Guide Investment in Digital Equipment
Printing News‘ second annual Digital Press/Printer Resource Chart provides a reference of the non-offset technologies available today, including..
New Assessment of Global Forest Resources: Cause for Optimism
If we are to manage our forests wisely for the benefit of current and future generations, we need to understand the situation of the world’s forests..
Clearwater Paper Acquires Manchester Industries
Clearwater Paper Corporation has acquired Manchester Industries of Richmond, Virginia, a leading, independently-owned paperboard sales, sheeting and..