Combining Direct Mail with Digital for Results that Deliver
Brands have more ways to connect with customers than ever before. While many marketers think digital first when it comes to reaching their target..
Neenah’s in the Neighborhood
Spring is show season for the print and design industry. Attending industry events is a great way to see and learn about all the new materials and..
Long Live Print – Columbus Paper, Packaging & Wide Format Show
Now in its fourth year, Long Live Print is the Millcraft Columbus Annual Paper, Packaging, and Wide Format Show. The event draws a crowd of 500..
The Naturals Portfolio
Neenah Revamps Environment & Royal Sundance Grades Neenah recently announced the refresh and re-release of ENVIRONMENT® and ROYAL SUNDANCE® Papers...
Verso Announces Reduction of Coated Free Sheet Capacity
What to consider regarding the closure of the Luke, MD paper mill. Earlier this month, Verso announced plans to close their mill in Luke Maryland,..
Nationwide Children’s Hospital Annual Report
At its most basic level, the annual report is a company’s yearly report to shareholders. It’s a vehicle for communicating its activities and finances..
Millcraft Design Centers Announce Open Hours
You landed the client, perfected the design and now you’re ready to tackle the production details. You have an idea of what you want the finished..
In-House Designers Get Hands-On in the Design Center
As many designers know, making time for exploration and education is an important part of the creative process. But between deadlines, client..
Small Business Custom Solutions: Pre-converted & Dimensional Substrates
As the demand for digital printing continues to rise, so does the advances in production. And that’s a good thing for creatives. Why? There is a..
Digital Print Trends to Delight Designers and Marketers
With a new year underway, marketers and businesses alike are looking for new ways to capture people’s attention. Advances in data mining give..
Millcraft’s Education Program Maximizes Budget and Exceeds Expectations
Whether it’s enticing students, engaging alumni or driving donations, marketers know the value of print in communicating their educational..
Considerations for Digital Printing
Digital printing has advanced quite a bit since its inception. Today’s options are numerous, and advances in technology make it a top choice among..
3 Ways to Create a Holiday Card that Makes an Impression
Sending a seasonal greeting card is a great way to express appreciation to those we care about it. And the holidays are the perfect time to do it...
Translucent Papers
Translucent papers are a favorite among the graphic design and stationery community. With all of the characteristics of fine printing papers,..
The Road to 150 Tour – French Paper Company
As one of the country’s oldest, family-owned paper companies, French Paper Company wanted to do something special to mark their 150th anniversary...
Neenah Relaunches The Design Collection
Neenah recently announced the re-launch of The Design Collection. The refreshed portfolio of premium papers for print and packaging has been..
Neenah Explore 6 – Using Digital Print to Drive Real Estate Sales
For real estate agents, getting noticed is the first step to making the sale with 70% of buyers and sellers use the first realtor they contact. This..
A Better Way to Measure up
When an overseas vendor of measuring tapes could not meet the needs of a major garment retailer, Millcraft successfully sized up the challenge.
Make Your Direct Mail More Measurable
Inspired design combined with just-right paper, coatings, varnishes, and printing techniques will capture your recipients’ attention.
Podpapers Magazine – Uniting Audio and Print
There’s nothing like seeing a message in print to make it feel more special. That’s what the creators of Pod Papers Magazine set out to do when they..
Direct Mail – Respect the 5 Second Rule
We’re all familiar with the phrase, “you don’t get a second chance to make a first impression.” Good, bad or indifferent, impressions are formed..
The Marketing of Higher Education – A New Program from Millcraft
When it comes to the marketing of higher education, nothing compares to the medium of print for producing strong ROI on marketing spend. After all,..
What’s Under the Lid?
Luxurious and eye-catching paper and packaging materials create a promotional sample that mirrors the car-buying experience.
A Classic Retail Revolution
Retail is alive and kicking! According to “Debunking the Apocalypse”, a 2017 report released by IHL Group, retailers were opening 4,080 more stores..
Great Ideas and Advice Are Free
Millcraft’s Design & Solution Centers get you the creative results you want without blowing your budget.
What’s all this disruption in the paper industry?
Are you wondering why there’s so much disruption in the paper industry? Why all the price increases? Should you expect more? And most importantly,..
How Do You Measure ROI of a Print Marketing Campaign?
Try 3 simple strategies to monitor effectiveness.