A Better Way to Measure up
When an overseas vendor of measuring tapes could not meet the needs of a major garment retailer, Millcraft successfully sized up the challenge.
Make Your Direct Mail More Measurable
Inspired design combined with just-right paper, coatings, varnishes, and printing techniques will capture your recipients’ attention.
Podpapers Magazine – Uniting Audio and Print
There’s nothing like seeing a message in print to make it feel more special. That’s what the creators of Pod Papers Magazine set out to do when they..
Direct Mail – Respect the 5 Second Rule
We’re all familiar with the phrase, “you don’t get a second chance to make a first impression.” Good, bad or indifferent, impressions are formed..
The Marketing of Higher Education – A New Program from Millcraft
When it comes to the marketing of higher education, nothing compares to the medium of print for producing strong ROI on marketing spend. After all,..
What’s Under the Lid?
Luxurious and eye-catching paper and packaging materials create a promotional sample that mirrors the car-buying experience.
A Classic Retail Revolution
Retail is alive and kicking! According to “Debunking the Apocalypse”, a 2017 report released by IHL Group, retailers were opening 4,080 more stores..
Great Ideas and Advice Are Free
Millcraft’s Design & Solution Centers get you the creative results you want without blowing your budget.
What’s all this disruption in the paper industry?
Are you wondering why there’s so much disruption in the paper industry? Why all the price increases? Should you expect more? And most importantly,..
How Do You Measure ROI of a Print Marketing Campaign?
Try 3 simple strategies to monitor effectiveness.
Warm Up to Cold Calls
Research and preparation turn cold shoulders into hot prospects.
Neenah Launches Kimdura DualTech Synthetic Paper
Neenah launches KIMDURA® DUALTECH® Synthetic Paper and makes another significant addition to its Performance Labels for Harsh Environments™..
Forest2Market Report Shows Increased Demand for Wood Fiber Leads to Forest Growth
New report shows forest inventory has more than doubled since 1953, a result of best practices instituted by the forest products industry in..
22,000 Tennis Courts of New Forest Growth Every Day
Did you know that U.S. forests, which provide wood for making paper and many other products, have been growing by over 22,000 tennis courts every..
Verso Introduces Two Specialty Paper Selector Guides
Verso Corporation has announced the release of two printed Specialty Paper guides titled “Release Liner Paper Selector” and “Pressure Sensitive..
Mohawk Introduces A Maker’s Field Guide to Envelopes
Mohawk is proud to announce the release of A Maker’s Field Guide to Envelopes, the latest in a series of comprehensive, printed guides designed to..
The Results Are In: Paper Remains the Preferred Technology for Productive Learning
Third Annual Back-to-School Report Reveals Surprising Findings among Millennial Parents & Students Despite technology’s prominence in the 21st..
The Art of Papermaking is Alive and Well at Cleveland’s Morgan Conservatory
In an 80-year-old former machine shop on the eastern edge of Cleveland’s Midtown area, Morgan Conservatory is preserving the ancient art of..
Celebrating 45 Years of Offset Paper Excellence with the Cougar Paper Anniversary Box
Domtar has introduced the Cougar 45th Anniversary Box – a carefully curated set of promotions that thoughtfully illustrate the Cougar paper legacy...
How to Spec the Perfect Paper for your Brand
In an article posted on the Domtar Blueline Blog site, Ashley Maydak, Brand Manager at Domtar, writes that the importance of print and paper is too..
5 Truths About Production Inkjet Printing
Whether your printing business has already adopted production inkjet printing capabilities — or is still sitting on the sidelines waiting for the..
How Letterpress Printing Came Back from the Dead
For designers used to wielding a mouse, a steamroller might seem excessive. Yet every summer in Seattle, teams from Starbucks, Facebook, Amazon,..
The Design Collection Surface Issue:
A new lookbook of imagery, techniques, and touch on Neenah’s most luxurious papers A new page-turning promotional lookbook of unique surface design..
Amazon Will Be the Fifth Largest Bookstore Chain
A combination of bookstore attrition and its own startup efforts will make Amazon Books the fifth largest general bookstore chain in the U.S. based..
Global Study: Most People Highly Value Paper and Print
Two Sides publishes key results of global survey on the Attractiveness and Sustainability of Paper and Print The recent issue of Paper360 (May/June)..
Introducing Strathmore Impress Pure Cotton Paper
2017 marks the 125th anniversary of Strathmore. To celebrate, Mohawk thought it would be fitting to craft a new paper which simultaneously honors..
Exercise Your Brain
Using pen and paper helps you flex your memory muscle.