Introducing Strathmore Impress Pure Cotton Paper
2017 marks the 125th anniversary of Strathmore. To celebrate, Mohawk thought it would be fitting to craft a new paper which simultaneously honors..
Exercise Your Brain
Using pen and paper helps you flex your memory muscle.
Recent Introductions in Production Digital Color Presses
According to Dave Erlandson, general manager of PODi, an industry association that promotes digital printing, market research, and sales training,..
Happy You Asked
Millcraft specialists share their perspectives on the pulse of the industry.
Neenah Releases Explore 5: Creative ideas to optimize digital print projects for hospitality, plus free dielines
Neenah continues to push the possibilities of digital print with the release of Explore 5, the latest edition in Neenah’s popular Explore series...
U.S. Paper Recovery Rate Reaches Record 67.2 Percent in 2016
The American Forest & Paper Association reports a record 67.2 percent of paper consumed in the U.S. was recovered for recycling in 2016. U.S. paper..
3 Tips for Tightening Your Supply Chain Belt
Sales and operations planning (S&OP) helps you reduce waste and increase efficiency.
Sappi North America Launches New Educational Print Series: Verticals
Sappi North America has launched the first installment of its new Verticals educational series: The Marketing of Higher Education. Focused on the..
Fun Between the Lines
A marketing and communications company grabs the attention of its clients by turning its annual calendar giveaway into an interactive campaign.
So You Want to be a Print Designer
Based on various interviews with designers within the print design industry, Ypsilanti, Michigan-based illustrator Mary Winkler compiled a practical..
Death of a Sales Method
Taking orders is out. Selling value in a commodity-based world is in.
Let’s Get Personal
One-to-one direct mail pieces boost response rates. Every. Single. Time.
Limitless
Rapid advances in digital printing technologies are opening new markets to more printers than ever before.
New Interactive Local Print Production Dashboard
Printing Industries of America (PIA)’s Center for Print Economics and Management has created an interactive dashboard on printing shipments produced..
Neenah’s Newly Revised CLASSIC® Papers Portfolio: New Colors, Textures
Neenah‘s iconic CLASSIC® Brands, which first debuted in 1962, instantly became a designer-favorite. Now, 55 years after its initial launch, this..
Consumers Continue to Feel Strongly About Paper & Packaging Enriching Their Lives
Consumer research shows continuing strong attitudes about paper and paper packaging since the start of the Paper + Packaging Board‘s national..
5 Reasons Millennials Aren’t Responding to Your Direct Mail Offers
In her TargetMarketing.com article, writer Summer Gould offers five reasons Millennials might not be responsive to your direct mail marketing: 1...
How to Avoid the “Oops!” in Print Jobs
What makes for a great print job? Industry analyst Heidi Tolliver-Walker is looking for input from the wider printer/client community on best..
Show vs. Tell: The Case for Mock-ups
Test-drive your next printing or packaging job with a prototype from Millcraft’s Design and Solution Center.
eLynxx 101
Easy-to-use software saves money and brings actionable insight to the print-buying process.
The Carbon Footprint of Email (is quite large!)
How much carbon dioxide (CO2) could possibly be emitted from sending an email? A tiny puff perhaps! But when multiplied by the number of emails..
Mohawk Explores Process in the Eleventh Issue of the Award-Winning Mohawk Maker Quarterly Publication
Mohawk has announced the publication of the eleventh issue of the Mohawk Maker Quarterly series, featuring content focused on the topic of process.
Newsworks, UCL and PHD Research Study: Touching is believing
The UK-based study from Newsworks, UCL, and PHD titled “Touching is believing” investigates the power of touch and why touch matters to advertisers..
Bullet Journals: The Analog System for the Digital Age
Bullet Journal® (or BuJo® for short) was developed by Ryder Carroll, a digital product designer living in Brooklyn, NY. The Bullet Journal is a..
Paper Storage: 6 Critical Tips for Best Print Results
For optimal print results, proper paper storage is a must. Due to the fact that paper contains water, it becomes a bit of a living organism and will..
Designing a Smarter Dummy
When a customer wants to present improved mock-ups to its clients, Millcraft’s Cincinnati Design and Solution Center delivers.
The Paper Recycling Process
Have you ever wondered where used paper goes once you toss it in the blue bin? Turns out, recycled paper embarks on quite the journey before its new..